Find the Best Advertising Space for Your Business

Advertising in the right place is just as important as what you have to say in your ads. You probably spend a lot of time finessing your marketing material to convey just the right message, but how much time have you spent analyzing where to broaden the reach of your marketing efforts?

Ask the Right Questions
To find the best space for your marketing message, think about where your customers are:

What do your customers do for a living?
What do your customers do for fun?
What TV shows do your customers watch?
What radio stations do your customers listen to?
Do your customers read news in a paper or online?
What websites do your customers frequently visit?
What kind of giveaway would your customer remember you by?

In selecting advertising space, it’s important to get your message to the places where your potential customers are likely to be. Ever blasted your marketing out to the world only to receive nothing in return? It’s equivalent to a fisherman randomly going out into the ocean and casting his net without a clue as to whether there are actual catches to be had. Make sure you know where your fish hang out before casting your net.

Think Beyond Normal
Sometimes this requires thinking outside the box.

Traditionally, marketing efforts focus on the same old marketing channels, such as TV, radio, and print. To keep up with modern marketing trends, you have to think beyond what’s worked in the past, and look for new ways to get your message broadcast to the most potential customers.

Hence the internet. It is safe to say that where traditional channels dominated for decades and decades, the age of the internet has taken over. Companies like Apple, Google, Olark, Twitter, and LinkedIn have literally made billions by either being the first to optimize or get in front of the internet craze. Startups have since made millions by approaching the masses online in a new way, like Imgur, who saw a need online, started an app, and proceeded to become a stable in millions of people lives.

All that to say, your target market is online and taking advantage of the internet every single day. Companies have proven that if you can get in front of your market online you can generate viral amounts of traffic for cheap or free. Take advantage of the new markets before they become the old markets.

In the same vein, find products that think outside the box, maybe tapping a new marketing space like screen cleaner stickers that are customized with your logo and info but sit on the backs of phones or tablets. These products are innovative and take up some primetime space.

At Pristine Screens, we help businesses get their message out to the widest audience possible through custom sticky screen cleaners.

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Three Reasons To Buy Used From a Ford Dealership

From clear financial incentives to increased reliability and better buying tools, there has never been a better time to consider buying a used car or truck. Not sold? Here are three reasons to buy used for your next vehicle.

Save Yourself Money

It’s no secret that buying a vehicle used instead of new will save you money, but just how much money can you save? Statistics from Kelly Blue Book show that in 2015 Americans spent an average of $33,500 on new vehicles versus just over $20,000 on used. That’s an approximate $13,500 in savings.

With buying new, there is also the depreciation factor. As soon as you drive a new car off the lot, its price drops by several thousand dollars. According to statistics from Consumer Reports, a new car purchased in today’s market will depreciate to just 54 percent of its original price tag after just three years on the road. With used vehicles, such depreciation is a rarity, making trade-ins and sales back to the dealership more economically viable.

Get A Reliable (And Better) Vehicle

Going the used route can free up resources and allow you to buy a better and more reliable vehicle. The rationale is simple: when you save by buying your car used, you can put that extra money towards a better make or model. If you do your homework, the cost should be about even – and in the long run, the investment will likely fall in your favor. By choosing a better-made model, your used vehicle will likely outlive the new, less reliable alternative. Plus, with the lifespan of today’s cars at an all-time high, even vehicles with several years on the road can be a sound investment. According to a 2015 survey by IHS Automotive, the average age of cars on US roads has reached 11.5 years, with estimates projecting a continued increase in lifespan. For used car buyers, this is good news. The used vehicle is no longer a temporary fix, but a reliable alternative to buying new.

Vehicle History Reports and CPO Programs: The Future of Used Car Buying

Today’s certified pre-owned (CPO) programs further guarantee that when you buy used, you get a reliable car in great condition. Since a growing number of new car drivers today choose to lease their cars rather than buy them, dealerships nationwide have substantial inventories of CPO trade-ins to buy. New car leases typically involve 3-year contracts with restrictions based on condition and mileage, which mean when they trade in their vehicles they are still in excellent condition.

Whether you are buying a CPO model or a car from the regular used car dealership, the prevalence of vehicle history reports through online services makes it easier than ever to find a reliable used vehicle. Enter the automobile’s Vehicle Identification Number (VIN) and gather valuable information about its history and registration. A dealership will be happy to assist you with this process. With today’s tools, you will be able to find a high-quality used vehicle faster than ever.

Find Loan Companies Near to You

It can happen to anyone, however good you are budgeting. You are getting close to payday and, suddenly, out of the blue, the car breaks down, the heating packs up, or you faced with another type of emergency expense that you just weren’t expecting.

The traditional way for people to deal with this situation was to look through the newspaper or phone directory to find the nearest loan company that would provide a short-term, small loan, but searching for the nearest local loan company severely restricts your choices and it often means that you will need to stand in line at a local loan store, which can be very embarrassing.

Fortunately, the internet has made finding loan providers much easier, but it can be very time-consuming and frustrating making inquiries at lots of different web sites and you also need to be aware that every enquiry you make could trigger a credit check, which could adversely affect your credit rating.

There are, however, free services available on the internet that many people are not aware of that make the search for a loan Company much easier.

These websites partner with a network of lenders, so they give you more choice than just going direct to a single loan company. You just simply complete an online application form with a few details about your earnings and employment and then the system will try to match your requirements with one or more of their lenders.

Leaders in these networks may do credit checks, but they don’t usually use the big credit agencies, so the check won’t affect your credit rating. They are usually a lot more flexible than the major banks are about things like lending to people who have less than perfect credit ratings.

Of course, as with all credit arrangements, you need to make sure that you read the terms and conditions properly and that you fully understand when the loan needs to be repaid and how much interest and charges will be levied, but you do get the opportunity to do that before you agree to accept the loan.

You also need to be aware that short-term loans, or payday loans as they are sometimes called, are only meant to be used to tide you over to your next pay-check. If you try to use them for long-term finance, or you keep rolling them over, they can get very expensive.

So, if you do need cash fast for an emergency bill, don’t panic, take your time, and look around for the best deal. You don’t have to go running straight to the nearest loan shop in your town, you can do a bit of research for free on the internet, in the privacy of your own home.

So long as you use them for the purpose they are intended, and you pay them back on time, short-term small loans are and affordable way to see you through a cash crisis. Just be sure to read the terms and conditions of any loan before you take it out.

Recruitment Business Setup Cost?

A recruitment business remains relevant even if it gets shaken by the economic growth or crisis. More and more people are always looking for jobs alongside the growth a number of SMEs as well as short term projects. There is always a high demand for supply workers where companies could find in qualified recruitment agencies. Due to this scenario, a lot of entrepreneurs are getting interested in putting up their own recruitment business.

Industry leaders say that while learning the ropes of a recruitment business set up is not as challenging as it is with other businesses, planning for the capital and operating expenses must be importantly considered. So, if you’re thinking of launching such a business, prepare yourself because this business usually has high start-up costs due to the following reasons:

1. It requires a spacious office. You definitely cannot use your home office even if you’re starting out small. One thing you need to make sure of is that the office is big and comfortable enough to accommodate all your employees and clients, as well as the equipment you need for daily operations.

2. You have to have an eye for a good location. This must be an easily accessible place. Prime locations are always expensive regardless of whether you’re buying or just renting.

3. It needs highly qualified and competent employees right away and you need to pay them according to their professional value (which is usually higher compared to other employees) and make sure they get their benefits. This includes insurance, medical benefits, and others (as mandated by the law) – even if your business doesn’t generate enough income for the first few months.

4. Setting up communication technology is necessary too, especially if you want to properly cater to clients and market your services effectively. You will need multiple phone lines, fax machines, photocopiers, printers, computers, and other equipment that expedite day-to-day processes.

5. A properly designed website can be a lot of help, too. You’re simply not doing this business right if you do not have a website, especially with more and more people conducting their employment search online.

6. Just like any other business, there will be respective taxes to pay.

7. Marketing also needs a significant portion of your budget. Boosting your marketing efforts can attract an initial batch of job seekers.

Indeed, a lot of money is involved, but the good news is that you can recover your investment easily, especially if your marketing efforts and good quality service draw in clients for the business right away.